P&G's Downy Facing Stiff Reality: Millennials Don't Use Fabric Softener

Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.
Proctor & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener.

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Millennials Are Fine Without Fabric Softener; P&G Looks to Fix That - WSJ

Procter & Gamble Blame Millennials For Killing Fabric Softener Industry, Get A Response They Didn't See Coming

Millennials blamed for the falling sales of fabric softener

New Downy Nature Blends Helps Extend the Life of Clothes With the Power of Plants

Procter & Gamble Vs. Unilever: Which Consumer Staple Giant Should You Buy Right Now? (NYSE:PG)

Wash It Better, Love It Longer', Downy Challenges Clothing Lovers to #30wears

Millennials Are Fine Without Fabric Softener; P&G Looks to Fix That - WSJ

Wash It Better, Love It Longer', Downy Challenges Clothing Lovers to #30wears

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Procter & Gamble 02500 Coin Vend Liquid Fabric Softener, Single- use Packet, April Fresh, 156/carton : Health & Household

Downy® Liquid Fabric Softener - Procter & Gamble 73973 CT - Betty Mills

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