Graff Recreates 'Hair & Jewel' With Half-Billion-Dollar Diamond Jewel Hairstyle

Known as “Hair & Jewel,” Graff in 1970 unveiled a photo of a model wearing an ornate coiffure decorated with $1 million dollars of diamonds and precious gems. The photo received international attention and became a landmark promotion for the young brand founded only 10 years earlier. To celebrate the man behind the brand’s 60th year in the jewelry industry he recreated Hair & Jewel, only this time using $500 million worth of precious jewels. It’s a clear statement by Graff using a memorable promotion to show the world how far he has come.
Known as “Hair & Jewel,” Graff in 1970 unveiled a photo of a model wearing an ornate coiffure decorated with $1 million dollars of diamonds and precious gems. The photo received international attention and became a landmark promotion for the young brand founded only 10 years earlier. To celebrate the man behind the brand’s 60th year in the jewelry industry he recreated Hair & Jewel, only this time using $500 million worth of precious jewels. It’s a clear statement by Graff using a memorable promotion to show the world how far he has come.

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