How Crayola Crayons Gave Its Century-Old Product Renewed Relevance

Adult coloring books, co-branded lipstick and an app are helping keep the brand competitive.

Crayola 12 Count Scented Wedge Tip Markers

DMEXCO

FanFlex: Lightweight flexible crests and patches that fold easy. - FanTex: An all-new super comfortable soft fabric. - FanFit: The authentic on-ice

Crayola Crayon Melter Kit with Crayons, School Supplies, Gifts for Kids, Unisex Child

FanFlex: Lightweight flexible crests and patches that fold easy. - FanTex: An all-new super comfortable soft fabric. - FanFit: The authentic on-ice

Lakeshore 12-Color Large Crayons - Set of 12 Student Packs

Crayons

Caitlin Neyer (@CaitlinNeyer) / X

10 Vintage Crayola Crayons Mid-century Crayons Crayola Collector Old Crayons Crayon Lot 1950s

Crayola Crayons History - Fun Facts About Crayola Crayons

Those Colorful Crayons - The Strong National Museum of Play

Rediscovering your brand's True North: How Crayola articulates its brand identity using integrated marketing to compel change in internal culture and consumer communication

Crayola Bathtub Markers, Assorted Colors 5 each

Crayola Crayons History - Fun Facts About Crayola Crayons

History of Crayola crayons - Wikipedia