These Reindeer Really Do Shine, And It's For Their Own Good : The Two-Way : NPR

It's not Rudolph's nose that's red. Herders in Finland are experimenting with reflective paint on their animals' antlers and fur. They hope to reduce the 4,000 reindeer deaths on highways each year.
It's not Rudolph's nose that's red. Herders in Finland are experimenting with reflective paint on their animals' antlers and fur. They hope to reduce the 4,000 reindeer deaths on highways each year.

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