Call it the Taylor Swift effect: NFL fans are now buying friendship bracelets - MarketWatch

Taylor Swift fans may not be the only ones trading friendship bracelets. Now, NFL fans are getting in on the action.

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Photos: Taylor Swift fans wear their tributes to superstar's songs to Arrowhead concert

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Taylor Swift Era's Tour Friendship Bracelets: Why Fans Are Trading Them

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Women Own This Summer. The Economy Proves It. - WSJ

NFL giving away Taylor Swift friendship bracelets at Chiefs-Jets game - A to Z Sports