What Is Apple's Vision Pro Really For?

To understand the value of Apple’s new goggles, it’s helpful to think about how virtual reality (VR) and augmented reality (AR) correspond to two fundamental tasks in decision making. VR presents new information; AR distills information from an existing environment. But previous headsets and internet-enabled glasses haven’t tapped into the potential for either of these in a decision-making context. Apple is betting that it can build an ecosystem of app developers who can.

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