What Is Sulfate? Why SLS Free Is The Way To Go

You’ve probably heard people talk about sulfates, and seen “sulfate-free” called out on shampoo and cosmetic labels. Did you ever wonder what IS sulfate? And why is having a product labeled sulfate-free or SLS free such a big deal? With the help of Dr. Joe (Cincotta), an award-winning product developer and our in-house WOW wizard of formulation, we’re breaking down everything you need to know about sulfate, including the ever infamous sodium lauryl sulfate and sodium laureth sulfate (SLS). WHAT IS SULFATE? “Sulfates, including sodium lauryl sulfate, are synthetic detergents, originally developed for the laundry industry,” Dr. Joe says. Yes. Really. The sulfates that are found in so many shampoos were actually developed to wash your clothes. If you check the ingredient list on almost any commercial detergent, the first ingredient will be sulfate - likely sodium lauryl sulfate or
You’ve probably heard people talk about sulfates, and seen “sulfate-free” called out on shampoo and cosmetic labels. Did you ever wonder what IS sulfate? And

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