What's the deal with the Taylor Swift Eras tour beaded bracelets?

Celebs including Sophie Turner, Sydney Sweeney and Selena Gomez have been wearing and swapping colourful beaded friendship bracelets at Taylor Swift
Celebs including Sophie Turner, Sydney Sweeney and Selena Gomez have been wearing and swapping colourful beaded friendship bracelets at Taylor Swift's Eras tour

See All the Celebrities Who Swapped Friendship Bracelets at Taylor Swift's Eras Tour

Jennifer Garner shows off her friendship bracelets at Taylor Swift

Good Vibes Bracelet 6mm Bright Unisex April Soderstrom, 40% OFF

Woman Says She Made $16,000 From Friendship Bracelets for Eras Tour

Jennifer Garner shows off her friendship bracelets at Taylor Swift

NSYNC And Taylor Swift Swap Friendship Bracelets At The, 50% OFF

Swiftie's 13-Pound Eras Tour Friendship Bracelet Dress Hit With Fans

Taylor Swift Eras Tour Friendship Bracelets - 10 Randomly Selected, (10 For $12)

The Deeper Meaning of Taylor Swift's Eras Tour Friendship Bracelets for Women- Motherly

How to Make Taylor Swift Friendship Bracelets for the Eras Tour - Discount Craft