The Year Taylor Swift Made Friendship Bracelets Cool

We made friendship bracelets, we took the moment, we tasted it.
As Swift embarked on her Eras Tour in March 2023, the friendship bracelet — a longstanding tradition of girlhood — became a currency and a symbol of community, beyond Swiftie fandom, as concert fashion took on a new life.

Inspired by her lyric, Swifties bond over friendship bracelets

Haven't made a friendship bracelet in years! Hope to make more to exchange at the concert. : r/TaylorSwift

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Make The Taylor Swift Eras Tour Friendship Bracelets For, 40% OFF

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