Behind Barbie's success – the cautious evolution of an iconic doll

Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.

The evolution of the iconic Barbie doll throughout the years – New York Daily News

Material world

The History and Legacy of Barbie, the World's Most Famous Doll

Iconic Barbie better reflects global diversity

Marketing – News, Research and Analysis – The Conversation – page 14

Toys – News, Research and Analysis – The Conversation – page 2

The meaning of Barbie: 16 ways we think about the iconic doll - The Washington Post

Australia Barbie Dolls Of The World Pink Label 2011 Mattel, 41% OFF

The Barbie Logo & Brand: Meaning, History, And Evolution

Everybody has a Barbie story. Here's how 4 local leaders remember the iconic doll.

Toys – News, Research and Analysis – The Conversation – page 2

The Resilience of Barbie: Lessons in Business Longevity

Last part of “controversial” Barbies : r/Dolls

The History and Legacy of Barbie, the World's Most Famous Doll