Why aren't solar water heaters more popular in the U.S.?

Despite widespread global success and huge opportunity for reducing fossil fuel demand, solar water heating is virtually unheard of in the U.S. Evidence suggests our demand for simple fixes is to blame.

Solar Water Heaters: Are They Worth the Cost?

Why don't most Americans use rooftop solar water heaters? - Quora

Why Aren't Solar Water Heaters More Popular? - GreenBuildingAdvisor

Duda Solar 30 Tube Water Heater Collector 45° Frame

Solar Thermal is Dead - GreenBuildingAdvisor

Solar Water Heaters: Shining Light on the Future of Water Heating

Carbon Zero

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Solar Water Heaters: Shining Light on the Future of Water Heating

7 Types of Water Heaters and How to Choose