What Nestlé's attempt to trademark the shape of a KitKat teaches
4.6 (570) · $ 22.00 · In stock
The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.
Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.
Nestlé loses battle to trademark KitKat shape, 2016-01-25
NEHA V KUMAR posted on LinkedIn
Nestlé fails to trademark KitKat's signature shape after 7-year battle
Nestle Can't Trademark the Classic KitKat Shape, Judge Rules
Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.
Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.
Science + Tech – Articles, Analysis, Comment – The Conversation – page 96
Nestle's Fight to Trademark the Kit Kat Bar
NEHA V KUMAR posted on LinkedIn
What Nestlé's attempt to trademark the shape of a KitKat teaches us about design
What Nestlé's Attempt To Trademark The Shape Of A KitKat Teaches Us About Design
KitKat's four-finger shape doesn't merit trademark, court rules - CBS News
Nestle's Fight to Trademark the Kit Kat Bar
British Judge Rules Nestle Can't Trademark the KitKat Shape - Law Street
