How Crisco toppled lard – and made Americans believers in

Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.

How Crisco replaced Lard and made Americans believe in industrial food – Rowies Cakes

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Lard Help Us–Again – Southern Fusion Cooking

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The magnificent history of the maligned and misunderstood

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What the Heck Are We Supposed to Eat These Days?

How Crisco toppled lard – and made Americans believers in industrial food