WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA

The UK’s Advertising Standards Authority (ASA) has asked wet wipe company WaterWipes to stop advertising itself as the “world’s purest wipes” due to the tagline being misleading.

WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA

ASA Ruling on Misleading Claim for Wet Wipes

Creative Ad Campaigns & Commercial News

Creative Ad Campaigns & Commercial News

ASA - Recent News & Activity

ASA - Recent News & Activity

UK advertising authority deems WaterWipes “purest” claims misleading, company to appeal

ASA - Recent News & Activity

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